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Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google. It helps businesses attract more organic (unpaid) traffic by ranking higher in search results. SEO involves techniques such as keyword research, content optimization, link building, and technical improvements.
Social Media Marketing (SMM) is the practice of promoting products, services, or brands through social media platforms like Facebook, Instagram, LinkedIn, and Twitter. It helps businesses connect with their audience, build brand awareness, engage customers, and drive traffic or sales through creative content, ads, and community interaction.
Web Development is the process of creating and maintaining websites. It involves designing the layout, writing code, and ensuring functionality, speed, and user experience. Web development includes both front-end (user interface) and back-end (server, database) development, helping businesses build a strong online presence.
Canva is an online graphic design tool that allows users to create professional designs easily without advanced design skills. It offers ready-made templates for social media posts, presentations, posters, logos, and more, making it simple and effective for both beginners and professionals.